"It's a jewelry brand with a concept that's unique among local brands in Korea.
What is the number of jewelry brands in Korea? From large and small brands to single jewelry brands, it will be much more than we think. In addition, if jewelry brands that are active around the world are combined, the design, concept, and image of the products pursued by each brand will be diverse. However, I would like to ask how much Korea currently enjoys "Jewelry" and "Style" of various brands. There are so many different styles in the industry that most designs have already been released, but whether people's favorite design styles are not stopped at two or three. As we struggle in this reality, everyone knows that we are releasing jewelry that is "easy" and "sellable" rather than expressing our individuality. Meanwhile, jewelry brand MAMA CASAR was born, shouting proudly, "I wanted to create a unique brand that is nowhere else in Korea." It is common to research and benchmark the market before launching a brand, analyze strengths and weaknesses, create a desired point that can be sold somewhere, brand it, and put it on the market, but it is a little different in the case of MAMA CASAR. MAMA CASAR is not a brand that was benchmarked and launched under the motif of a specific brand or concept.

From the top, image of RE-CO'DE, grip, avi-rod, shape6 collection (MAMA CASAR official website: http://mama-casar.com)

Trendy Fashion Item, "It's a fashion item that's
Within the big framework of "Street Jewelry Brand with Contemporary Emotions,"MAMA CASAR presents a unique and innovative collection every season based on contemporary art and cultural sensibility, centering on the keywords "Unique with Personality," "Trendy Cool Trendy," and "Twist with Freshness." Real reviews of "It's so pretty when you actually wear it" and "It's good to style it unique and daily" also prove this. Perhaps that's why, once you know the charm of MAMA CASAR, you'll continue to buy two or three. MAMA CASAR's jewelry, which has a design that naturally melts into everyday life as you wear it while being distracted by its unique design. There seems to be a variety of designs hidden, including uniqueness, dailyness, and luxury, that give people wearing jewelry freedom to choose the mood they want somewhere. Do you know that the shape of tongs, which is the motif of Tongs, was inspired by laundry tongs? Since it is a design made by natural inspiration in everyday life, I think that there will be no gap in developing unique and daily styling. MAMA CASAR presents special collections such as record, GRIP, tongs, AVIROD, favo-lit, and shape6, reflecting fashion and consumption trends four or five times a year. In addition, there are limited edition products for the enthusiastic enthusiasts! Introductions and items for each collection can be found on MAMA CASAR's official website and Amons.

Brand eXperience
The number of pop-ups and offline stores that MAMA CASAR hosted for 2 years was "15". As a single brand, it is a number that shows how consistently you have been running without resting every season. MAMA CASAR's offline store is sensibly constructed using an intense color red convoy that allows consumers to experience the unique MAMA CASAR design and brand sensitivity that were not shown online. In line with this move, it is unusual for a new brand to enjoy the feat of entering Shinsegae Department Store's Gangnam branch two years after its launch! Isn't MAMA CASAR's offline customer experience one of the success factors that shines even more offline to the extent that everyone passing by seems to have purchased one by one during Hyundai's headquarters (Apgujeong)?

#INTERVIEW

MAMA CASAR's brand director, team leader Cho Eun-byeol; "start and end" of everything related to MAMA CASAR.

Please introduce yourself.
I am Cho Eun-byul, who is in charge of the overall directing necessary for the operation of the Mamakasar brand. It is in charge of the "start and end" of everything related to "MAMA CASAR."

The jewelry that came after that stands out. Is it MAMA CASAR's Jewelry?
The jewelry I wore today is a ball ear cuff with MAMA CASAR's shape 6 line. This product is personally cherished, but it is regrettable that many consumers do not recognize it. It's such a precious item like pearls in the sand.

It's an item that people who direct jewelry brands often wear. Why do you love it?
While working in the jewelry industry from "Jewelry Designer" to director, I have seen and worn numerous jewelry. At first, I liked pretty jewelry designs, but over time, the criteria for choosing jewelry to be next to each other gradually changed. Now, jewelry, which can be worn comfortably and can give its own points, is very demanding. When I meet people, since I know that I work in the jewelry industry, I think everyone is curious about which jewelry I wear. After feeling the expectations of these people a few times, I want to wear a unique attractive item or a special jewelry that I can recommend to people as a jewelry expert.Perhaps that's why I buy a product that I really like, and I keep it for a while, or I don't wear jewelry at all. The jewelry that is good to wear at that time is MAMA CASAR's ball ear cuff. It is good because both yellow and white colors can be different according to styling. I strongly recommend it!

It's so pretty in person. To the point where I want to buy one. (smile)
There are many such wasteful children in MAMA CASAR. It's a design that I want to brag so much about, but it's not as known as I thought, so I'm very sad even now. Jewelry feels so different when viewed in pictures and when worn, so I always think about how to convey this online.

Every word is full of affection. Can you appeal more actively to the ball ear cuffs?
The shape6 ball ear cuff has a unique shape and two colors. Usually, I don't wear makeup well, but when that happens, I wear yellow so that it comes forward, and when I wear makeup and dress up, I wear it in a direction where I can see the white side. The point is that the ball ear cuff you are wearing now is made of silver and plated with 14K gold, so you can take all the luxury, fit, and styling. I think ear cuffs are a great item to give points to styling with one item. Rather than jewelry worn on special days, jewelry that can be melted daily and naturally in everyday life in the COVID-19 era and give points to styling. It's perfect for the current trend.

Some people may be unfamiliar with the item Ear cuff. If you give a tip to those who are thinking about ear cuff shopping.
Silver or gold is a soft material, so it has some flexibility. So when you apply force, you can modify the shape to some extent. If you are wearing ear cuffs for the first time or are considering purchasing ear cuffs, I recommend you try silver products. This is because you can challenge various designs at reasonable prices and adjust them comfortably with your hands to suit your ears. If you wear it while adjusting it like this, wouldn't it be possible to relieve your styling concerns while there is no risk of loss?

The beginning of MAMA CASAR. And what you're in charge of right now.

MAMA CASAR is a brand that has a lot of personal meaning to me beyond work. Currently, my position in MAMA CASAR is in the process of checking, finishing, and trimming once again before approaching consumers with the preparations of the team's practitioners when things go on to some extent. Wouldn't I be able to organize my role as the beginning and end of a new job in MAMA CASAR? In fact, I am not paying as much attention to everything as greed. However, the

MAMA CASAR team has good teamwork and has been working together, so the crew does well on their own, and this is also a great help to me.

As much as MAMA CASAR, it seems difficult to see a brand that feels the sincerity of each team member's brand and work.

In the end, I think each part of brand operation is important. Only when you do well in each part can you upgrade the brand after creating it, and not only jewelry designers who simply design products, but also each part member can focus on their field and produce quality.

At first, I think there must have been a lot of work trying to get in sync. Do you have your own principles for communication?
I appeal my opinion in the areas I'm responsible for, but when the moment comes when I have to listen to my team members and leave them or be persuaded, when someone says something convincing, I say, "Oh, good!" and move on well. It goes over better than I thought. I want to give a lot of freedom. While running the team, rather than blindly presenting my opinions, I am trying to listen to the good opinions of the team members and move in a good direction together if possible. After becoming a team leader, I also found out that I had thinner ears than I thought. I'm responsible for what I'm responsible for, but I'd like to say that it's an open mind to give employees a chance and challenge in areas that they can do enough.

Can you introduce MAMA CASAR's team in more detail?
Jewelry designers who design jewelry in MAMA CASAR, MDs who think and implement these products, marketing officials who advertise them to approach consumers familiarly, and logistics teams (production management/FOMs) that inspect factory-produced products and deliver them to consumers just before they go. There are 'offline' and various management points here, and I am currently operating as a team leader of all parts. When I manage these parts, the day is over, and what I have to do is often done after all the other crew members go home. However, I don't hate the busy passage of time after spending such a hectic day. I try to enjoy all the processes of bringing ideas to try something new, suggesting them to me, and working together, small but regular things that happen to maintain the brand, and solving big and small problems together.

As a part leader and team leader, if you do so many things together, the relationship with the crew will be important, so the relationship may also feel like work.
Public and private matters are certain at work. If this is my principle, it is my principle and standard. However, when I am not working or after work, I try to be friendly like my local sister. I'm matching my work style with my team members in this way. I don't know how the team members will feel, but (smile) I always have a mind to work like a professional, not like an amateur, and I think this is the attitude that arose from this heart.

Any memorable episode about running a brand?
Sometimes, whenever I use public transportation, when I see a person wearing a MAMA CASAR jewelry, I feel so happy that I want to say hello. It's trivial, but this happiness is also quite great. On the contrary, however, it is not easy to experience the time to think deeply every time a new product is released. This is because even though the jewelry design of the new product has been decided, the concern begins from then on how to show it to consumers. Usually, brands use outsourcing to shoot new product pictorials, but the MAMA CASAR team is producing results by thinking about how to express MAMA CASAR as much as possible.

Through such concerns, I think the brand MAMA CASAR, which has a unique concept today, is maintained. 

MAMA CASAR wanted to position the brand concept itself as a brand with a strong fashion tendency. It has set a goal to implement a unique brand identity that does not exist anywhere among domestic local brands and has continued until now. Therefore, I thought it would be nice to melt the appropriate trendy mood well into this brand identity every season and express MAMA CASAR's vitality well. So sometimes, even if Jewelry is a hard-to-see image cut, such an image is also used if it can show MAMA CASAR's brand mood well. This part is devoted a lot of time and energy to maintain quality in particular. Once you take a season photo, you will see tens of thousands of photos, and it is a very important moment to look at these photos one by one with the designer and decide which one to use.

What's the most memorable moment of MAMA CASAR's growth?

In the spring of 2020, last year, a specific celebrity wore a Mamakasar jewelry and posted it on SNS, which became a big issue. At that time, sales volume increased a lot, and it was not just good because sales volume increased, but it was good because it seemed to serve as an opportunity for more people to know Mamakasar than sales volume. It feels good to think about this because 1,000 people bought it a day, at least 10 times more than 1,000 people, knew and watched MAMA CASAR. In addition, when I entered the Gangnam branch of Shinsegae Department Store, I dreamed of launching the brand, but I was proud that something was recognized for its brand value, and I remember all the members happily prepared for the store.

That they think at least 10 times as many people as the people who bought it visited. This is a word that shows the perspective of the person in charge of overseeing the entire brand.
Of course, in the end, how many orders have been placed and which products have been sold are also of great interest.(Laugh) Sometimes I have a lot of orders and have a happy worry. In that case, each part-timer gives up for a while and often helps with packing.

Do you do packing yourself? I can feel that they are trying not to miss even the small things that happen to the brand.
If the volume of orders increases rapidly and the daily shipment schedule is likely to be difficult, we all run together. There's also an insight at this time. What I feel while packing is that if you look at the order list of those who purchased the MAMA CASAR product, you can see roughly what kind of tastes they have, and I don't know the faces of individual consumers, but it's fun to draw their own tastes.
After opening a MAMA CASAR offline store or pop-up, they often go to the sales stand to help with the sales day themselves. At that time, when I talk to customers and listen to their own thoughts, and when I recommend a product, I remember the composition of the product I saw while packing and recommend it to them by applying the product composition. Stories that you hear in direct contact with customers are always new and helpful from the perspective of running. I always ask questions to those who come to MAMA CASAR offline stores. Whether you liked the design or the price. There are also many unpredictable contents because each person has different answers. Of course, it cannot contain everyone's opinions, but I tend to try from time to time to listen to as many people as possible. Anyway, it's good to have more orders.(laughs)

What kind of people usually look for MAMA CASAR in offline stores?

By making MAMA CASAR, I wanted to create a jewelry brand that anyone in their teens to 60s and older can enjoy regardless of age, but I'm always amazed that I meet these people when I go to offline pop-up stores. What I feel face-to-face with customers is that I need to know from one to ten so that I can actually grasp what consumers need, trends, and atmosphere, and apply them to brand operation. Therefore, it is important to listen to the live concerns of customers with this product. Perhaps that's why, no matter how busy you are, you tend to go to "weekend" or "day" and try to be together.

How did you join the visual team that you're working for?
At first, I started as a jewelry designer and started my career as a design. He has gained various experiences throughout his 20s by launching overseas brands, making jewelry himself, and running sales. After building a career of about 10 years from the age of 24, I launched Mamakasar. Personally, I think I need to know a lot to launch a brand, so I conclusively completed the first jewelry brand training course at the Wolgok Jewelry Industry Research Institute, and I still meet with the researchers I learned from that time and have a good influence.

It's a career that's really focused on jewelry. Did the visual contact come from Wolgok Jewelry Research Institute?
It was about three years ago when I was working so busy. The Wolgok Jewelry Foundation, a jewelry research institution, contacted me. IT-related start-ups run jewelry-related businesses (such as gift recommendation, lip learning, etc.), and were offered a position to provide professional advice and carry out projects for an hour a week, and with the current visual and CEO Hue Seaile. That led me to come so far.

It must have been an unexpected start. I think we made a good impression on each other in the first project we worked together.
When I first received the offer, I thought a lot about it for a month. This is because if you look at the existing jewelry brands, there are already too many brands and companies run by too competent and competent people. However, it is difficult to get out of this framework if the company is large and large, and the framework that I have felt in the jewelry industry for more than 10 years. Since I experienced the existence of tradition and wanted to break this framework, I wanted to challenge this area in startups. What I wanted to see out of the existing framework.

The beginning is extraordinary. Jewelry industry officials may have paid attention to it.
After working on jewelry for more than a decade, I thought a lot, "Why isn't there a jewelry brand like this?" I wanted to create a brand with my worries, and I thought I could create a new one if I went with the key. Previously, the company treated me well, and I was satisfied and working with an important job, but I joined the visual team because I wanted to start a new project. Since joining in March, the "MAMA CASAR Brand Launch Party" has been held in August and has been running wild so far.

Both the brand MAMA CASAR and the service Amons operated by a company called Visual are different.
The only thing in common between Amons and MAMA CASAR is that it is Jewelry. Other than that, it is a brand and service that expresses jewelry in different ways. It operates Mamakasar and refers to various data and cases that occur on a platform called Almonds whenever necessary. Almonds is a service in which tens of thousands of users access it a day, focusing on their jewelry tastes according to trends, and based on these choices and purchasing behavior patterns, several MDs introduce new products and create jewelry trends. I think this good data from Almonds is a special distinction that makes the brand stronger.

What kind of year do you hope 2021 will be for MAMA CASAR and Cho Eunbyul?
I want to better introduce MAMA CASAR to people with MAMA CASAR's DNA and meet him in person. I hope Mama will be able to upgrade and leap further.

 

The conclusion of the conversation is always sales. I can feel the MD professional.
If sales come out well, I've never felt as good as that day. On the day when sales came out well, the moment you share sales on the company's channel and hit the entertainment, you feel thrilled. However, on days when sales are not high, no one is giving it to me, but I feel uncomfortable for no reason.(Laughs) It could be occupational disease.

Can you tell us about MD's daily routine and daily routine? I think those who are aspiring MDs will be curious.
When you go to work, you will be the first to collect orders for Mamakasar's online operating channel and then check sales by date. In the case of sales, sales to the entire Mamakasar brand are checked, and sales to the online and offline or global brands are collected and shared throughout the team. In addition, weekly sales analysis is conducted once a week. During the week, you will have time to analyze which product and which collection was exhausted on which channel and share it with your team members. Since then, it is a daily routine to prepare for joint events, which can be called daily life of online MDs, and to list up to suggest exposure to general malls or distribution MDs. And since it is an MD, the main routine task is to plan promotions accordingly, monitor what events other brands are holding, and contact MDs to communicate to fix a better account.

I think I'm doing the most important thing as soon as I come.
It seems that they are really active in communication with MDs working in each mall. How do you usually communicate?
After completing the most important and daily work, I work on promotions. First, suggestions come, suggestions come. There are also joint exhibitions with other brands and solo exhibitions of MAMA CASAR. Set the necessary topics or prices for each composition and discuss them with the team leader to decide. Each mall has a set of products that are popular according to its characteristics, and there are some things to consider for each season. You should also think about which account you are exposed to and which brand you are exposed with. These points are carried out through communication. It can be said that design and marketing proceed after these basic things are set.
Proceed with Nate-on. He is active as a second self in Nateon. Although there are Kakao Talk and other messengers, there are still many places that proceed with Nateon.

Listening to the work story, I think you use the word setting a lot.
The key is to know how to set the margin rate, what brand it is exposed to, and what account it is exposed to when conducting the event, and to set the right price and product.

As an MD, it seems that a wide variety of abilities and senses are needed to perform their duties. What kind of person do you want to be if you have a new colleague?
Fast hands are one of the most important things. Also, since it is a job that touches prices, it is most important to keep the schedule well and make no mistakes. You should also be able to communicate well and convey your opinions convincingly. After listing it, there are so many things you have to do well.

How did you start your job as an MD?
In fact, I have been interested in clothes since high school. At that time, I thought I would be a superstar at my current age. Perhaps that's why I was interested in the job of a stylist. With that thought, I majored in college, and after a short experience as a styling intern in a magazine advertisement, I started AMD of a large company. After that, he joined the company as an MD of a large general mall, a time when he met his first career as an MD. Since it was in the early days of MD, AMD was the correct position name, and AMD was also MD, which was a guide to experiences that could not be easily done at the time. It's been seven years since I started MD. I loved the shooter I met then, and he was as good as my current team leader.(Laugh) That detailed position has changed little by little, and so far, interest in "fashion" seems to have continued, and that interest seems to have influenced the choice of reaching Mamakasar now.

I feel something proud of the job of MD. What is MD?!
I think it's a job to "do" everything. This is because we need to understand the context even a little bit for all parts. Furthermore, I think brand MD should know and pay attention to everything that happens to the brand.

If you have a secret weapon as an MD,
Promise. I think I'm a person who keeps promises well. And he is good at 'Deal'. This is because MD work is centered on trust relationships. This is because if trust is broken in the MD team and promises are broken, it will be difficult to proceed with the work after that.

About your plans and aspirations for 2021.
I hope it will be a year when Mamakasar can leap forward, and I want to be with you amid such high sales and expansion of Mamakasar. I want to continue online MD in the future and try everything I can personally challenge. I hope it's a year where both work and individual can grow!

#INTERVIEW

Seo Jeong-Min, FOM team.

Please introduce yourself.
He is in charge of product management in MAMA CASAR and has been working for about two years and four months. I'm Seo Jeong-Min.

The bracelets and rings you are wearing are natural and unique.
The collection I'm wearing is Mamakasar's "Grip". Since it came out as a genderless concept, it is good to wear personally, and I gave it to my girlfriend as a gift. My personal preference is that I like rings rather than necklaces, and rings are often used for styling.

It's simple and looks like a jewelry with a MAMA CASAR mood.
I like jewelry that is neat and can give points. If you look at men around you, there are many people who find it too much or difficult to style at all, and in that case, I think jewelry styling that does not fail to point out one imprint ring or a neatly falling item.

Is it a styling tip?(laughs)
If you wear two rings, wear it with your right index finger or aekirring, and wear a bracelet on the left to give strength to the right and left so that it is not excessive. If you wear only one, wear a ring that can give a point on your index finger.

If there's a memorable episode,
In the past, there were fewer people, so the workload was more than now and I did various things alone. At first, MAMA CASAR's package was as complicated as origami, but he had to do the necessary materials and origami one by one. The duty-free side is not active now due to COVID-19, but at that time, there were so many supplies that it cost 30,000 cases. At that time, the CEO, team leader, developers, designers, and MD all gathered to help with packing. There were many things because it was my first time, but when I look back, I think it's a memory. At that time, we became very close.

When you explained about jewelry, you looked very professional.
I only said what I knew. There is still a lot to study.

Were you interested in jewelry business?
Originally, I worked in the clothing industry. This is the first time for jewelry. The more you dig in, the harder it seems to be for jewelry. There's a lot to study.

I wonder what the most important part of jewelry product management is.
Jewelry is a small but intensive item with completeness, so even one scratch feels large. There is no special secret. It is important to look and look and check so that it looks flawless to anyone.

The part that completes the quality.
It's okay to say it's complete, but I'm working with the mind that it's just before I meet consumers. Come to think of it, after receiving investment, planning, and design, consumers received the product through the marketing process for the product, but if there is a defect in the product, wouldn't the entire process at the front be meaningless? It is important to finish so that other people's hard work is not wasted. It is a responsible part in front of consumers' doors.

I don't think there will be many people who understand this depth.
In fact, it's a part that shouldn't be obvious. Preparing offline stores often requires checking, but I think people don't know such details. In some cases, they go and set up from the previous month, and there are many things to pay attention to when leaving the office. So, sometimes I think that it may be worth it if I do well, trying not to do any harm rather than good, but I try not to miss the idea that the brand itself is an important part that allows me to meet with consumers.

Resolution for 2021.
As mentioned earlier, in order not to waste the efforts of those who worked hard in the front tier, it can be a part that can manage the product well until the end.

#INTERVIEW

Jewelry designer, Lee Na-Rae.

Please introduce yourself.
It is said to be Lee Na-Rae, who is in charge of jewelry design at street jewelry brand MAMA CASAR.

If you were to explain the jewelry that you wore today? Jewelry designer's pick!
As a jewelry designer, the first collection I worked on was "Record". The record collection has a wide range of styles, from formal look setup suits to casual T-shirts and sporty looks, and there are many products that can be matched in a variety of ways. The necklace I wore today can be layered with two products with different designs to give points that are not boring, but when wearing a single item, it is an attractive item that can give a very different feeling than when layered. These days, there are a lot of mix-match, so I melted that part a lot in this collection.

It seems that they have known each other for a long time with Cho Eun-byul, the brand director.
Before that, I worked for a large jewelry company and had various experiences such as MD in addition to jewelry design, but I had experience working together. Then, Eunbyul's suggestion led to joining the startup together. When I worked with Eunbyul, it was good that our favorite style and working style matched well. He treated me well as a boss, got along well with me at work, and treated me well like a friend. Above all, it is a big deal that the working style and the eye (style) for looking at products fit well. Because of that, when I was offered "Let's create a jewelry brand and have fun working," I was able to trust and join.
In the beginning, I heard that he did various things besides "Jewelry Design."

At first, I mainly worked as a product planning MD. It can be said that it is the job of creating a brand.

Since the given period before release was very short at the beginning, he played both the MD role and the jewelry designer role. It could have been a little chaotic, but when I look back, I think I had fun working because I enjoy doing various things at once.

From the beginning of MAMA CASAR to now. Is there any memorable episode?
Even before MAMA CASAR Record Line launched it, a celebrity was offered sponsorship and hurriedly prepared sponsorship. It was officially launched in September, and I remember that it was a time when I urgently prepared for the launch because the offer came in July. The situation in which a celebrity who was offered sponsorship at the time had to leave the country for an overseas pictorial shoot. So, I remember assembling, preparing, and urgently delivering sponsored jewelry in a taxi. Since the team leader was on a business trip at the time, he worked to ensure that sponsorship could be carried out smoothly by completing the product by talking and exchanging photos. I remember going to the factory from the headquarters to receive the product, assembling the product in a taxi, and urgently delivering it 30 minutes before departure. It was a proud experience that was so memorable that I cried when I saw a great pictorial as I suffered.

Before designing, where do you get inspiration from?
In the past, I was inspired by exhibitions, art works, and fashion trends, but as my career builds up, most of them seem to be inspired by unexpected places. Especially these days, I am trying to find inspiration in my daily life. In addition, Dolgo is trying to develop a brand concept or product design through a consumption trend that can know immediate reactions rather than fashion trends.

As a designer, I always feel like I'm challenging something new.
If you were to divide the "Classic Design & Trendy Design" jewelry design into these two categories, if you wanted a pretty and colorful design when you were young, you would now look for unique products even if you were wearable and ugly. These personal likes and dislikes naturally appear in the design of MAMA CASAR products.

If it is a unique product design, can you explain one of the current MAMA CASAR designs as an example?
In order to design unique products, as mentioned above, I try to get inspiration from everyday places. For example, the design of Tongs, a representative collection of MAMA CASAR, was inspired by Laundry Tongs in everyday life. Jewelry actually tends to not develop much decoration, so I was inspired by the tongs while thinking about connecting this part in a fun way.

I think the best seller was born from the clothespin.
Since it was released and loved a lot, it was a product that went through trial and error and eventually prepared and applied for a patent. There were so many fakes that I had to patent them, but at first, I was upset, but I felt that I was recognized as a product that consumers wanted, so I felt rather good.

I want to hear about the jewelry design team. How do you usually work together? The teamwork looks good.
Appropriate competition is okay, but I think too much competition rather hinders each other's growth and work efficiency. Each team continues to emphasize the fact that it is a "one team" while adjusting its strengths to contribute to the results within the team. Because it's my experience that I can produce good results and that it's good for me as a result.

epilogue
MAMA CASAR, who is set to release the S/S Brilliant Collection in early April. Each time, a new design is introduced in consideration of consumption trends and fashion trends, and this time, it is expected that consumers with MAMA CASAR DNA will enjoy opening their wallets. What are the brands of Almonds Magazine's All about Jewelry Brand 1 and MAMA CASAR 2, where you can find out the deep and wide news about domestic jewelry brands?

CREDIT : Editor Hye Jeon Hwang, Film Director Vanya Jo, Video Grapher Shin Nan Seol

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